Marketing your Yacht
In a competitive market, you need the best kind of publicity to keep your yacht in the spotlight. Our experienced marketing team help clients tell a compelling story through strategic marketing, great copy and sleek design across print and digital platforms.
01
Bespoke marketing strategy
Our specialists create a marketing strategy for each yacht, positioning the yacht correctly within the market for maximum visibility with the ideal target audience.
02
Creation of marketing assets
Our in-house copywriter creates the strongest narrative for your yacht’s unique selling points for use in a range of digital creative assets, including email campaigns and press releases.
03
Online promotion
To maximise visibility, all our charter yachts are listed on leading industry sites including BOAT International, Yacht Harbour and superyachts.com, as well as being promoted on our website.
04
Email and social media
Our charter fleet features in regular Yachting Partners International newsletters and other yachting industry circulars. And we’ll tell the story of your yacht to 39,000 potential charter guests with social media content that brings the onboard experience to life.
05
Advertising and PR
We’ll promote your yacht with editorial coverage in yachting and luxury press. We have long-standing relationships with key publications, organising press events and press trips for the likes of BOAT International, Superyacht Times, superyachts.com, Robb Report and Elite Traveller.
06
Events
Yacht charter shows are a key opportunity to showcase vessels at their best. We’ll exhibit your yacht at events worldwide, with B2B events and broker lunches or receptions that increase awareness of your yacht within the industry.
07
Additional marketing support
Our marketing team offer full management of photo and video shoots and 3D tours, as well as offering bespoke design services including logo design, brochures, branding and merchandise, website design and content creation.